20th Anniversary Campaign for Look Good Feel Better
To feel confident, in control and empowered in life is every woman’s right and Look Good Feel Better exists to make sure that cancer doesn’t take that away.
We believe that every woman has the right to feel powerful, beautiful and confident. A desire to look good is not just about vanity, it’s about inner strength. Look Good Feel Better helps women living with cancer to be who they were before the illness. This campaign is a body of work designed to create awareness by engaging all women with an insightful and relevant message that evokes empathy, camaraderie and support. Beauty isn’t just beauty, it’s #warpaint4life.
The #warpaint4life campaign celebrates the power of ‘beauty’ and how, with the help of Look Good Feel Better, the perfect shade of blush, learning how to draw on missing brows and lashes or a bold lipstick can help women to face cancer with confidence.
Client - Sarahjane Robertson, LGFB Executive Director
Photography - Josh Van Gelder
Producer - Andrea Blood
Make-up artist - Caroline Barnes
Stylist - Pippa Edwards
Hair and wigs - Bjorn Kriscker
Behind the scenes video - Lucy Blakstad
All of whom donated their time