Look Good Feel Better #warpaint4life refresh
National charity, Look Good Feel Better has once again enlisted the help of their talented friends to create a second, pro-bono #Warpaint4Life media campaign. Look Good Feel Better believes that every women has the right to feel strong and confident. A desire to look good is not about vanity, it’s about inner strength and this campaign conveys an insightful and relevant message that evokes empathy, camaraderie and support – just like a Look Good Feel Better Workshop. Beauty isn’t just beauty, it’s #Warpaint4Life.
The latest execution focuses on the word ‘warpaint’ and draws inspiration from 1940’s wartime posters, giving it a more contemporary feel whilst still being empowering for all women. #Warpaint4Life had really resonated with people, particularly Look Good Feel Better’s beneficiaries, so the focus was on developing this whilst pushing it further creatively.
The new ‘military’ theme has a playful twist with bullet belts holding lipsticks and make-up brushes plus eyeshadow and blush compacts in place of medals.
Donating their time and bringing it to life in the studio were professional photographer, Josh Van Gelder, International make-up artist, Caroline Barnes, producer, Andrea Blood, fashion stylist, Tracey Lea Sayer, hairdresser, Charley McEwan and Sian Hughes and Jo Smith from 7after6.
The stars of the campaign are Lindi, Polly, Kinga and Pip, all real women who are living with cancer and benefited from a Look Good Feel Better Workshop.
Pip comments: “It made me feel so good inside and happy – it made me sparkle and giggle, a lot! I’m totally overwhelmed with the final pictures and could not believe the transformation. I loved every minute of the shoot!” and Polly says: “Warpaint means facing the day without having cancer written across your forehead.”
The #Warpaint4Life campaign was first launched in 2014 to highlight the work of Look Good Feel Better and encapsulate the importance of make-up and positive self-image, particularly for women who are going through cancer treatment. It was developed with the help of 7after6, a collective of seven women, all employed within the advertising industry who donated their time, out of hours, to create the concept. It was featured on donated pages in magazines, in shopping centres and on huge billboards and also won Marketing Campaign of the Year at the prestigious Third Sector Awards.