Look Good Feel Better Shoot
Look Good Feel Better first approached us in January looking for a new outdoor and press campaign. The charity works internationally to provide support for women suffering from the visible side effects of cancer treatments, helping them regain their self-esteem and a sense of normality. When our group of seven met after six one dark night in Soho a few months ago to discuss the opportunity to work on such a great cause together, it was hard to imagine that it was only the beginning of what was to become 7 after 6 and the conception of a campaign we are all going to be proud of.
After two months of meticulous planning, six of us (the seventh now based in New York) found ourselves together on a sunny Saturday morning in East London at our first campaign photo shoot. Our photographer was the incredible Josh van Gelder, who had kindly offered both his talent and use of his studio. Sarahjane, Feeder Extraordinaire and Executive Director of LGFB and her team had brought together an extraordinary group of people in support of our campaign. This talented group included make-up artist Caroline Barnes, hair stylist Bjorn Krishker and stylist Pip Edwards who worked tirelessly throughout the day to ensure our beautiful models, Kreena, Ellie, Suzanne and Maria looked, and most of all felt, their very best in front of the camera. Their positivity and confidence make them the perfect ambassadors for our campaign.
Our models were either in the middle of or at the end of chemotherapy and Josh was brilliant in the way he encouraged them to feel comfortable in front of the camera. This made Nikki's job as creative director of 7 after 6 a lot easier although we had a harder task narrowing down the selection of photos... the camera loved our ladies! Making the most of our time together on the set we were able to arrange a creative breakout session to further the campaign and generate some exciting social and digital ideas. It also meant we were able to chat to our ladies and gain valuable insight into how they felt about Look Good Feel Better and about the campaign they were about to star in.
On that amazing day, 24 people came together and donated their services. There was a real buzz on set which only happens when you have a group of people who are all genuinely excited to be part of something special.
- Isobel Nelson